A presentation that questions impact: On 15 May, Anke Brinkmann (BPM) and Andreas Scheuermann (Auctority) took a look at the impact of HR based on the current ‘HAUFE HR Service Experience Study’, which Auctority conducted for Haufe and BPM – and at what HR could achieve today if it acted more visibly, courageously and strategically.
The study: What is the image of HR – internally and externally? A look at the data shows: HR delivers, but often remains invisible. Traditional services such as payroll accounting or working time regulations work – but many HR areas remain administrative.
Questions raised by the presentation:
Is ‘satisfaction’ with HR enough?
What do internal customers really expect?
And how can HR go from being the ‘go-to person’ to a driver of transformation?
Image ≠ Impact
Self-image: solution-orientated, open, supportive.
The external image: friendly, but with a ‘low profile’.
And: top management makes a difference. Those who position HR visibly change perceptions – both internally and externally. This is particularly clear: HR must actively work on its own profile. Because: Profile is not created by function, but by attitude.
The future of AI: lots of hope, little innovation
HR has had AI on its radar for a long time – but it often remains with tools instead of real innovations. The study shows that we need the courage to break new ground. HR must not only apply, but also help shape. And that means utilising technological advances, creating learning spaces and not postponing decisions.
Discussion impulses from the audience
The ensuing discussion made it clear: the hurdles are known – but the will to change is there. Some voices in the room:
- ‘We don’t speak the language of management.’
- ‘HR is often only involved when there’s a fire.’
- ‘Transformation only succeeds if we can prove the impact – with figures and concrete benefits.’
- ‘Too much operational, too little room for manoeuvre.’
Five steps to greater HR impact
- Sharpen your positioning – what can HR really do?
- Shape transformation – actively rather than reactively
- Change language – from HR-speak to business talk
- Address future topics such as AI – boldly and visibly
- Start self-assessment – and develop it further in a targeted manner
Conclusion
HR is not effective when it works well – but when it shows what it is working for. Impact needs visibility. And the courage to actively shape your own image.
We have already taken a closer look at the detailed results of the study here. We will be happy to send you the slide set for the presentation – contact us at connect@auctority.net.
