Auctority’s methodology is based on years of working in different specialist disciplines and it derives from several sources.
In communications, Thought Leadership is an approach that does not rely on cheap propaganda but on messaging that conveys knowledge, facts and inspiration. This is how professional authority can be built.
There is a growing awareness that leadership is not a question of rank. Concepts of “transformational leadership” and “shared leadership” resonate in practice. Rather, authority must be based on better knowledge, a superior level of creativity and a model behavior. This is authority as we understand it.
In sociology, psychology and pedagogics, we have overcome the shudder often associated with what is termed “authoritarian character”. Today, we are guided by a more nuanced view of how authority emerges, what impact it has and how its positive design makes people want to follow an authority.
In online marketing, progress in fields like “semantic search” and complex algorithms has resulted in the fact that the relevance of information on the internet is determined by qualified content and not merely by stuffing keywords. With its Hummingbird update, Google has paved the way for new authority concepts in marketing.
Auctority is closely following these trends. We are passionately committed to derive contemporary practices in communications, leadership and marketing for the benefit of our clients.