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Becoming an authority entails exposing oneself to the audience, leading the way, and motivating others to join and follow. Consequently, Authority Marketing is also about innovation and leadership. Thought leaders advance in their field precisely because they delve deeper. Their knowledge and considerations provide new insight. More often than not this is simply ignored – as well as the fact that only others can attribute the status of a thought…

Nobody will turn into an authority without a convinced and enthusiastic audience. However, this is not a big one-way communication show on even bigger stages. Thought leaders enhance their knowledge, network, and reputation on a level playing field. Even with Authority Marketing being an online-marketing approach: the significance of human relationships should not be underestimated. For some good reasons: First of all, the initial success of many initiatives is based…

Authority Marketing is based upon content created and presented by authors with in-depth knowledge, real passion, and compelling persuasiveness. Effective Authority Marketing lubricates the value chain of positioning, publishing, speaking and connecting with followers, influencers, committees, and associations. The magic triad The triad of publishing, speaking, and connecting will facilitate leadership – by capturing and directing debates, attracting followers for projects and initiatives, or by commanding influence in general. There…

Authority Marketing is based upon the personality and expertise of a professional with ‘authority’. However, there are a number of prerequisites and requirements. When we look at who has turned into a thought leader in recent years, we realize: It appears to be not for the faint-hearted to use the multitude of possibilities to publish, to network, and to act as keynote speaker. Who are the new role models? In…

Authority Marketing aligns established communication and marketing disciplines.  This unique combination has an unprecedented impact: With publishing, speaking, and connecting thought leaders become acknowledged authorities. With the continuous and increasing background noise of our modern times, it becomes more and more difficult to make oneself heard. The potential of content marketing though, with its overproduction of anonymous content appears to be comparatively limited. The combination of content and person, subject…

In the Anglo-Saxon world, Authority Marketing is an established concept and sophisticated discipline. Basically, it’s about making a profit out of one’s reputation as a progressive thinker and thought leader. In this series, we’ll introduce the idea, impact, and ingredients of Authority Marketing. Which trends sustain Authority Marketing? The concept of Authority Marketing is rooted in online and content marketing. Here the page or domain authority is one of the…