Authority in Marketing

Why Authority Matters, Today More Than Ever 760 519 Randolf Jessl

Why Authority Matters, Today More Than Ever

The world is changing fast. Digitization, economic disruptions and social media are transforming our societies and economies fundamentally. In such an environment, those who want to get things done and get people behind their efforts must be able to lead and persuade. That is true both for individuals and for organizations. Authority and authorities are…

read more